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The world of marketing is a constantly evolving universe, where strategies are transformed and adapted to new times and consumer needs. A constant in this change has been the marketing …
What is the marketing mix: elements and examples of the 4 p Read More
In the business world, understanding our customers is key to success. One of the most powerful tools for achieving empathy with them is the empathy map , which allows a deep dive …
Creating an empathy map step by step Read More
OpenAI has taken a major step forward with the release of its new OpenAI o1 model , codenamed Strawberry . This model introduces an innovative approach that goes beyond the simple scaling of language …
OpenAI o1: A new paradigm of reasoning in artificial intelligence Read More
Artificial Intelligence (AI) has been one of the most transformative technologies of the 21st century. As we approach 2025, the evolution of AI promises to bring even more profound and …
What to expect from the AI market in 2025? Trends and predictions Read More
Artificial Intelligence (AI) has become a key player in solving complex problems in many areas. As a result, companies across all sectors are taking advantage of AI tools to optimize processes, reduce …
6 AI Tools for Problem Solving Read More
Investments in IT are a must for any company that wants to stay competitive in today’s market. After all, it’s no wonder that a Gartner survey indicated that, by the end …
How to optimize IT investments? Read More
Artificial intelligence ( AI ) is at the heart of digital transformation, promising to revolutionize several industries. However, the impact of AI is not limited to the technical scenario, as it involves …
Responsible AI and the three pillars of technological transformation Read More
The digital world is constantly evolving, and with it, cybersecurity threats. To stay protected this year and beyond, businesses need to be aware of the key trends that will shape …
Preparing for the Future: Cybersecurity Trends for 2024 Read More
Today, companies across all industries are looking for ways to stay ahead of the technology curve. User Experience (UX) research is emerging as a compass to navigate these turbulent waters, offering valuable …
Using UX research to adapt to the new technological era Read More
The key to business success in the digital world Scalability is the ability of a system to efficiently expand and contract its infrastructure and resources as needed. It is critical …
Scalability in systems with the cloud Read More